INFO SESSION: Market research for start-ups (by Hans Verhoeven – iVOX)(ENG)

In this session, Hans Verhoeven shares his experiences as an entrepreneur and zooms in on the relevant aspects of conducting market research by start-ups. What should you pay attention to and how exactly do you approach this? How do you interpret the results after your market research?

Hans Verhoeven is CEO of the market research agency iVOX Belgium (BILENDI group) and calls himself “serial PRUTSER” from the University of LIFE. He is also the founder of Campus Corso, a coworking space in Diestsestraat in Leuven that also has a bar and event space.