Workshoproulette (NL/ENG)

We’re bringing together three experts, each covering a different topic --> you choose the workshop that interests you most!

Workshop 1: SEO in the Age of AI: Make Sure Your Customers Can Find You (Dutch)

If you can't be found, you can't win customers.

In this workshop, you'll discover how to keep your business visible in this rapidly changing search landscape. Learn how traditional SEO is evolving into AI Search, which factors really determine your online visibility today, and how to optimize your website and content so you not only rank higher on Google, but also appear in the answers generated by AI tools such as ChatGPT.

With more than 10 years of experience in SEO and AI Search and over 2,000 Belgian websites under management, Jo Deferm, CEO from Webhero shares practical insights and strategies that genuinely work today.

THIS SESSION IS IN DUTCH!

Workshop 2: The Basics of Financial Planning (Dutch)

How do you know whether your business idea is financially viable? In this hands-on workshop, you’ll learn how to build a financial plan step by step using two concrete cases, from estimating revenue and costs to cash flow and profitability. You’ll discover what to look out for and which figures really matter.

Lien combines her experience as a startup coach at Acerta with her previous experience as a credit analyst at BNP Paribas Fortis, giving her a clear understanding of what lenders look for when assessing a financial plan. After this workshop, concepts such as the balance sheet and P&L will no longer be unfamiliar to you, and you’ll go home with a practical template you can use for your own projects!

THIS SESSION IS IN DUTCH!

Workshop 3: Work Smarter, Not Harder with Claude AI (English)

Want to truly learn how to work with AI, beyond the standard chat questions? In this hands-on workshop, Lien Pletinckx, founder of AskLien.ai, takes you into the practice. Lien is an AI consultant, speaker, and content creator, specialized in Claude and practical AI applications for entrepreneurs and businesses. She guides companies through AI audits, automation, and concrete implementation.

What can you expect?

- Get to know Claude, for real — discover what the model can actually do and how to use it smartly, beyond the basics

- Your first steps into vibe coding — build something yourself with Claude Code or ChatGPT Codex and feel what it's like to let AI help you build

- One throughline, from A to Z — together we'll develop a fictional brand entirely with AI: from concept to a live website. One concrete case that brings it all together.

After this session, you'll never look at AI the same way again.