All about marketing: connecting with your customers (ENG)

In a world where media and marketing are evolving rapidly, connecting with your target audience is more important than ever. During All About Marketing, we dive into two inspiring talks that will give you insight into how to share stories and brands in an impactful way.

🌱 Jaan Dekempeneer (CMO - Wondr) reveals how Wondr, known for their sustainable care products, was able to grow successfully in a highly competitive market. He provides a strategic framework to take your marketing to the next level. It will be a hands-on session with practical cases - both successes and educational flops!

🎶 Max Meyer Horn (Music Digital & PR - Five Oh) shows how artists and festivals in 2025 can successfully share their story in an ever-changing (social) media landscape. What does the landscape look like today and what will it evolve into in a year? How can stories and brands be shared best? In this talk we try to find an answer to all these questions.

To do so, we base ourselves on challenges and observations from the past years, where we worked with artists such as Oscar and the Wolf, Angèle, GLINTSAL ... and festivals such as HORST Arts & Music and Primavera.