Brown Bag Breakfast: market research for start-ups: how do you approach this?

In this session, Hans Verhoeven (iVOX) shares his experiences as an entrepreneur and zooms in on the relevant aspects of conducting market research by start-ups. What should you pay attention to and how exactly do you approach this? How do you interpret the results at the end of your market research?

Hans Verhoeven is CEO of the market research agency iVOX Belgium (BILENDI group) and calls himself “serial BUNGLER” of the University of LIFE. He is also the founder of Hotel Ragnarok, a coworking space on the Leuvense Vaartkom for starting entrepreneurs with a mission.